Schoep’s Ice Cream Playing Big Role in KWW/CF/Heat and Housing for Heroes’ Success and Keeping a Piece of Old Americana Alive for Many Generations

Al Thomsen’s support keeps nonprofit moving forward

For nearly 90 years, the thing that’s helped make Madison-based Schoep’s Ice Cream a leader in the industry has been its reliance on family and community.

Keeping much of the same formula over the years, Schoep’s has tried to give back wherever there was an opportunity. So, when Tim Bruer, Keep Wisconsin Warm/Cool Fund and Heat and Housing for Heroes Founder, approached Schoep’s CEO/President Al Thomsen with a chance to do just that, he didn’t hesitate. Instead, he jumped into action.